In a statement launching the product, head of Google Marketing Solutions Australia John Ball described The Digital Garage as “a free training platform from Google to help anyone increase their knowledge of all things digital, from website creation and online marketing, to social media, e-commerce and beyond”.
The Digital Garage, which will be delivered as “bite-size” videos, features 90 training modules covering the aforementioned topics. The Digital Garage will allow business owners to set their own goals as workers undertake the course. Those who complete the course will receive a certificate from Google, supported by IAB Australia.
Ball pointed to recent research by Deloitte that indicated a dearth of digital skills preventing organisations from making the most of the online sphere. According to Deloitte, 90 percent of Australian small businesses are not reaching their digital potential.
As Ball points out, “Digitally engaged small- and medium-sized businesses (SMBs) are 1.5 times more likely to be growing revenue, seven times more likely to be exporting, eight times more likely to be creating jobs and 14 times more likely to be innovating, than those businesses with low levels of digital engagement.
“We believe everyone should have access to the digital skills they need for their business to thrive, that’s why we’re launching The Digital Garage.”
The program was launched in the UK in March 2015.
Google Australia has launched The Digital Garage, a new free training platform designed to assist small businesses with website creation, online marketing, social media, e-commerce and more.