A month after LinkedIn launched its online learning platform in partnership with Lynda.com, employers say they’re using courses to skill their staff in areas such as programming, writing, and leadership skills, reports TechRepublic
In doing so, these organisations are incentivising employees to take advantage of the opportunity in order to gain new technology and business skills.
combines content from Lynda.com with LinkedIn's professional data and network and now has more than 450 million member profiles.
A LinkedIn spokesperson told TechRepublic
that LinkedIn has gathered information on how jobs, industries, organisations, and skills evolve over time.
“From this, we can identify the skills you need and deliver expert-led courses to help you obtain those skills,” said the spokesperson.
“We're taking the guesswork out of learning.”
This was the natural direction for the company to go in, after acquiring Lynda in 2015
, said Elliott Masie, chair of the Learning Consortium
, a coalition of 230 global organisations working on the evolution of learning strategies.
The move also comes after LinkedIn was purchased by Microsoft
earlier this year.
The company’s library includes more than 9,000 digital courses taught by industry experts, covering a range of business, creative, and technical topics, including leadership soft skills, design principles, and programming.
LinkedIn is adding at least 25 new courses a week, the spokesperson said.
“There's an enormous desire for two things that often seem contradictory: How do we get our employees to be smart, deep learners, and how do we do it by disrupting them as little as possible?” Masie said.
“Many groups do this type of thing, but LinkedIn may have the advantage that people look to them not only for today's job but for tomorrow's job. It's got a potential appeal to the employee that could incentivize participation.”
A new partnership offers big opportunities for organisations looking to boost their employees’ professional training.