It involves their employees avoiding food for 36 hours from Monday night to Wednesday morning each week. During the fasting, employees can drink water, coffee or tea.
The idea of the fasting is to achieve ketosis, where the body runs out of carbohydrates to burn and begins burning fat.
Despite the research to the contrary, there are others who believe that fasting keeps their brains on alert, which they say helps them to maintain focus and brainstorm better ideas.
The CEO of Nootrobox, Geoffrey Woo, argues that fasting has already improved company results.
“We're actually super productive on Tuesdays,” Woo was quoted as saying by the Mercury News
in San Francisco.
“It's hard at first, but we literally adopted it as part of the company culture.”
Nootrobox is a company that sells nootropics (smart drugs) which generally claim to improve cognitive function, particularly memory, creativity and ideas.
On their website Nootrobox claim that “the human drive to self-improve is timeless, but modern technologies now allow us to enhance in precise and measurable ways like never before”.
“Nootrobox researches, develops, and manufactures nootropics with state of the art manufacturing techniques and 100% FDA generally regarded as safe (GRAS) components.
“We’re driving some of latest research with top academic collaborators in the world to better and understand human cognition and biohacking.”
Woo also predicted that in a few years, intermittent fasting at work is going to be as common as company-sponsored gyms.
While all staff are encouraged to fast, it is not compulsory at Nootrobox. Each week, after it's finished on the Wednesday morning the staff indulge in a huge breakfast.
However, there's also research that suggests skipping meals is harmful for brain function and that eating the right foods regularly is the way to go. Some studies suggest that foods which are good for productivity and cognitive function include fish, nuts, blueberries and whole grains.
When employees are most (and least) productive
The Silicon Valley start-up Nootrobox has come up with a peculiar and controversial method which they say improves job performance.