The findings were released last week by Fosway Group – Europe’s top HR and learning analyst – which surveyed more than 1,000 L&D professionals.
The research was conducted in partnership with Europe’s leading workplace learning event – Learning Technologies, and its supporting community, the Learning and Skills Group.
The key drivers for digital learning were identified as:
- Increasing learning availability (87%);
- Speed of learning (84%) and
- Learner engagement (83%)
The report pointed out that both digital learning platforms and content are experiencing a boost in investment, accompanied by increased investment in the digital learning team.
The areas of digital learning that are seeing most new demand are:
- Video learning (77%);
- Mobile learning (76%) and
- Learner engagement (74%) from a platform perspective
The study also found that despite the rapid growth in interest in non-traditional digital approaches, commitment to the LMS remains very strong with 96% of organisations maintaining or increasing their use.
However, there is concern from learning buyers regarding the quality of solutions for virtual reality and serious games, and MOOCs have the lowest customer experience.
The data also explores where digital learning has the most impact, the technology that’s in demand and changing investment for the year ahead. More extensive analysis will be available from Fosway after the research has closed in formal reports to follow.
In a statement, CEO of Fosway Group, David Wilson, said the group was passionate about bringing clarity to what can be a market “dominated by hype, fads and pseudo-trends”.
“It’s important to uncover the realities of digital learning to get to the heart of what’s really working – and not working – for organisations in practice as well as their experiences with digital learning suppliers. It’s about more than just the tools and technologies,” he said.
“Whilst learner engagement as a whole has risen, there are still significant issues concerns over the quality of the customer experience and creating a strategy that delivers sustainable business impact.”
The full results will be published in a freely available report in March 2017.
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