M-learning effectiveness is lagging, says survey

by John Hilton11 Dec 2015
Only 31% of professionals who use mobile learning have claimed it has a high level of effectiveness, according to a recent study by ATD Research.

However, the results also showed that organisations who did achieve success were more likely to report higher market performance and higher effectiveness in their overall learning efforts.

The survey included 411 learning and business professionals from organisations all around the world. The companies included a range of industries which operated both nationally and globally.

It found that just one in three organisations have m-learning in place in their organisations.

Moreover, 21% of respondents said they were using m-learning informally (unstructured programs), and just 13% said there mobile program was formal (courses and content have specified objectives and a specified structure).

A further 37% said they plan to implement m-learning in the future.

The biggest barrier for m-learning programs was lack of funding, while others included insufficient information technology infrastructure to support mobile services, and a shortage of skills required to design learning content for mobile devices.

Only about half of the survey participants said they have metrics in place to measure how effective the m-learning programs are. This comprises of both formal and informal measures, as well as a mix of the two.

Moreover, most learning programs support sales or operations functions, while business units likely to benefit included executive-level management, marketing and human resources.

L&D Professional recently spoke to Leila Wearing, Director Academie Accor & Talent Development, of Accor Hotels about the importance of m-learning to their organisation.

“As a business we are trying as much as possible to become more mobile accessible,” she said.

“We run a lot of learning on a mobile device, whether it be a smart phone or an iPad, and any videos we put together have to be mobile accessible.

“I think the trends that I see predominately are around us moving into an area where we are offering much more short, sharp concise learning moments or learning nuggets to our people.”