The rise and rise of ‘m-learning’

by Brett Henebery15 Mar 2017
We’ve all heard of e-learning and its importance to L&D, but there is another type of (perhaps understated) modern learning that is having an impact in this space: m-learning.

M-learning or mobile learning is defined as “learning across multiple contexts, through social and content interactions, using personal electronic devices”.

A form of distance education, m-learners use mobile device educational technology at their time convenience.

Analysts forecast the global corporate m-learning market to grow at a CAGR of 16.50% during the period 2016-2020.

And according to the Ambient Insight Premium Report on the 2012-2017 Worldwide Mobile Learning Market, 74% of individuals access training using mobile devices.

More than 50% of UK businesses are expected to adopt m-learning by the end 2017, with this number expected to grow even more over the next three years.

This trend is not only a result of the proliferation of mobile devices around the world, but the important role they’re playing in delivering anytime/anywhere learning – and training.
And fortunately, organisations are wise to m-learning’s benefits.

In an interview with L&D Professional, Leila Wearing – director Academie Accor & Talent Development at Accor Hotels – pointed out the importance of m-learning to her organisation.

“As a business we are trying as much as possible to become more mobile accessible. We run a lot of learning on a mobile device, whether it be a smart phone or an iPad, and any videos we put together have to be mobile accessible,” she said.

“I think the trends that I see predominately are around us moving into an area where we are offering much shorter, sharper and concise learning moments or learning nuggets to our people.”

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