Why trainers are turning to webinars

by Brett Henebery27 Apr 2017
A recent study by Wainhouse Research shows that the majority of L&D professionals consider webinars as a primary training tool.

According to the study, 70% of trainers believe webinars are just as if not more effective as self-paced training, while 57% believe the value from using webinars to train new employees is high.
Recognising the benefits, many organisations have turned to this learning tool as a means of improving the impact of their L&D.

Ed Cooley, executive general manager of talent and planning at Suncorp Bank, told L&D Professional that webinars have become an integral part of the bank’s learning options for its employees.

“We offer a mix of learning options like workshops, e-learning, webinars, conferences, as well as on-the-job development too,” Cooley explained.

“One of our business challenges is that our people are geographically dispersed across Australia and New Zealand, and so face-to-face classroom learning is not always possible or desirable.”

An article in Information Age points to five benefits that webinars can provide organisations looking to enhance the training of their employees.

Decreased costs
In the past, training new employees was a costly but necessary initiative. First, you’d need an organiser to arrange the event and all that went with it. Then you’d need to fork out money for the venue, the food and beverages, handouts, and traveling costs. At the same time, you’d still need to be paying the participants for the days they’d be on training. But when you use webinars to train new employees, you save costs on:
  • The venue and decor.
  • Food and beverages
  • Handouts
  • Traveling.
  • Unnecessary time used in the logistics of attending workshops.
The expenses for using webinars for on-boarding dwindle down to a) the cost of the software, and b) the time it takes to set up the webinar and present it.

Increases productivity
Consider the cost of wasted time for traditional training methods: each employee and trainer would need to get to and from the venue. As the company, you are paying for the time it takes them to do this. Work out the cost per hour per person, and you’ll start to see how using webinars to train new employees just makes sense.

Keep track
It is easier to keep track of who attends new employee training with webinars, because of the webinar process which uses email, unlike training at a venue when you are forced to rely on the old clipboard and pen method so participants can sign to indicate attendance.

Create a good impression
For the continuation of your company’s desired culture, it’s important to set the tone right from the start: the perception of a company by the new employee determines the level of commitment and pride they’ll take with their work. Using webinars to train new employees is an exceptional way to set the standard.

Increased engagement
You’d think that not being together in a physical location would decrease engagement levels when training, but when webinars are set up properly, they can actually increase engagement from new employees, especially those who may not be as confident as others.

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Businesses failing to prepare for the future – study
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